Events

Complete Web Design Principles & Best Practices for the Hospitality Industry: Do It Right & Sell More Rooms! Bonus: Wine tasting!

Covers all aspects of successful web design including layout, key content strategy, accessibility, SEO, mobile site creation and how to work with your designer to insure the best possible product. Bonus: Live wine tasting and how to leverage your wine country’s content on your own website!

Join web designer Sherri Dobay for an afternoon of information and fun — with a twist! Learn how to work with your designer to create the most powerful tool you own for your business: your website. We will cover successful layout and design in depth; what works and what doesn’t in today’s online market. Learn how to bring more visitors to your site and sell more rooms with rich content about your unique  destination and location. Discover how to gain media placements with the simple addition of one more page on your site, we will teach you the secrets! Get a head start in covering your bases to insure that your website is compliant in the face of future accessibility rules, we have the list. Everyone knows that great web design and SEO go hand in hand, right? Not always! We will show you how to make sure your beautiful site looks good to Google, too. Learn the difference between mobile-friendly and mobile-specific sites and why you should want the latter. Finally, Sherri will give you tips on how to work with your designer to do all of the above with ease to make the process of designing or redesigning your site fun and successful. Take away check-lists: 1. Destination Content Action List, 2. Attract & Inspire Travel Writers Action List 3. Accessibility Check List & Tips 4. Help Your Designer Help You Action List

Bonus: With the emergence of new wines everywhere, and almost all 50 states claiming their own “destination wine countries,” Sherri will teach you how to leverage this content on your own website to bring more traffic to your inn. We will also cover wine basics, great pairing ideas, custom bottling solutions and Wine Q&A (Includes wine tasting). Like you as innkeepers who wear multiple hats, in addition to running a successful web design company full time, Sherri Dobay is also involved in the wine industry with her own sold out brand Ruby Kurant. Don’t miss this one! Promises to be informative and fun.

March 2012

4th – 6th MidAtlantic Innkeepers Conference

Sherri will once again be attending the MidAtlantic Innkeepers Conference held in Colonial Williamsburg Virgina this year. She is scheduled to present a workshop on Writing Web Content for Search Engines.

Creating strong copy for your website is easy and effective if you follow a few simple rules! Learn how to write the best most efficient content for search engines. Discover the difference between copy in the world of print and the world of web, and learn how to avoid common mistakes by confusing the two. We show you how search engines “think” and teach you how to create an effective website based on their logical view. Learn all about site structure and how to use content that you already have to its fullest potential. Take away: Check list from the discussion covering the topic for use on your own website.