January 23-26, 2012 PAII Innkeeping Conference & Trade Show

Professional Association of Innkeepers International Trade Show
Half Day Presentation:
Complete Web Design Principles & Best Practices for the Hospitality Industry: Do It Right & Sell More Rooms! Bonus: Wine tasting!

Covers all aspects of successful web design including layout, key content strategy, accessibility, SEO, mobile site creation and how to work with your designer to insure the best possible product. Bonus: Live wine tasting and how to leverage your wine country’s content on your own website!

Join web designer Sherri Dobay for an afternoon of information and fun — with a twist! Learn how to work with your designer to create the most powerful tool you own for your business: your website. We will cover successful layout and design in depth; what works and what doesn’t in today’s online market. Learn how to bring more visitors to your site and sell more rooms with rich content about your unique  destination and location. Discover how to gain media placements with the simple addition of one more page on your site, we will teach you the secrets! Get a head start in covering your bases to insure that your website is compliant in the face of future accessibility rules, we have the list. Everyone knows that great web design and SEO go hand in hand, right? Not always! We will show you how to make sure your beautiful site looks good to Google, too. Learn the difference between mobile-friendly and mobile-specific sites and why you should want the latter. Finally, Sherri will give you tips on how to work with your designer to do all of the above with ease to make the process of designing or redesigning your site fun and successful. Take away check-lists: 1. Destination Content Action List, 2. Attract & Inspire Travel Writers Action List 3. Accessibility Check List & Tips 4. Help Your Designer Help You Action List

We look forward to meeting you there!